As I speak to agencies about using our technology, I still see a bit of hesitancy. I think some agencies actually view voice as passé or not “cool enough” for them to consider. Truly, I think they are just not seeing the bigger picture yet. Maybe I am not communicating my ideas well enough? Because of this disconnect, I will continue to write on this subject to help explain the use of Jaduka’s on-demand voice technologies to create innovative and powerful digital brand campaigns in hopes a handful of bold and smart agencies read this and jump on board to leverage Jaduka’s powerful and easy to integrate voice services.

A Viral Success Story – With Voice
One agency that gets it is our longtime partner Oddcast. Oddcast has been using our API to access our on-demand voice services for several years now and have created some very memorable advertising campaigns for their agency partners. One campaign that stands out is Careerbuilders’ Monk-E-Mail microsite.

Oddcast was brought on board and partnered with Jaduka for the development of the Monk-E-Mail web application. This consumer-engaging web application combines an emailable online character builder featuring Jaduka’s text-to-speech and record-to-phone on-demand voice services.

The Monk-E-Mail application is fun, easy-to-use and shareable. Visitors simply choose a chimp character, dress it up, and then record a funny message by phone that can then be emailed to friends and co-workers.

Jaduka’s Diary technology makes it easy for users to record funny, personal Monk-E-Mail greetings via any phone—home, work or mobile. Alternatively, Jaduka’s text-to-speech engine lets users type a message which is spoken for them.

Monk-E-Mail has been a runaway hit, and a true viral marketing success story. Careerbuilder immediately saw a 25% jump in traffic to their site at launch. Within 4 months, Careerbuilder was the #1 rated career site. Today, over 3 years after launch, Monk-E-Mail still drives significant traffic to the Careerbuilder site, successfully engaging new users daily with the Careerbuilder brand.

Additional Monk-E-Mail Metrics:
• Visitors - 29 million users visited the site in the first 4 months of the campaign; more than 55 million users have visited the site since inception.
• Reach - Over 150 million Monk-E-Mails have been sent and played.
• Brand Exposure - User spend an average of 7 minutes interacting with the site and the Careerbuilder brand.
• High Open Rate - Monk-E-Mail messages are opened an average of 1.6 times.
• Highly Viral – 22% of message recipients went on to send their own Monk-E-Mail messages.

Monk-E-Mail is an amazing success story and a true testament to the power of viral content—and an excellent example of how the thoughtfully applied use of Jaduka’s core voice technologies can drive long-term consumer engagement.

Transformers Sweeps Goes Live
Most recently, to support the new summer blockbuster movie Transformers: Revenge of the Fallen, Alcone Marketing, the film’s agency of record, collaborated with Oddcast to create a sweepstakes campaign using Jaduka’s Diary and Notifications voice service. This is another good example of use of our technology to facilitate a consumer friendly offline contest component to engage consumers.

To enter the sweepstakes, known as the “LG Transform to Something Better Sweepstakes,” you simply use your phone to call the toll free number 877-LG-TO-WIN. Once your call is connected, you are greeted by the Optimus Prime character from the movie who asked you if you want to enter the sweepstakes and tells you about the grand prize.

Once entered in the sweeps, you are then asked to choose one of 3 sound clips to send to a friend. You are prompted to record your name, which you can review before accepting. Once this is completed, you are prompted to enter your friends phone number. And finally your message gets sent to your friends phone—their phone rings and the message is played back and they are offered a chance to enter the sweeps as well, increasing the viral nature of this sweeps.

This sweeps, with its built in viral component, will be a nice test since they don’t appear to have a lot of media driving this sweeps, but instead the toll free number is only appearing in an almost hidden spot on a teaser website, www.uncoverlg.com, and on cardboard cutouts of Optimus Prime that will be located at Verizon stores to promote the LG Versa Transformers themed phone. Here is the TV spot in case you haven’t seen it: http://www.youtube.com/watch?v=sLUnwCJV0IA

How Will You Leverage the Power of Voice?
Agencies are always looking for the next big thing to leverage for use in marketing campaigns. I think the power that Jaduka’s voice services enable are flat out being overlooked because voice is not considered the latest and greatest. For the moment that means it’s not Twitter, the current flavor of the month.

Now we all know that reaching consumers is more difficult than ever, but Jaduka’s voice services make it easy for you to reach your consumers. Every consumer in your demo has access to a phone—it’s the one device that truly is ubiquitous—the ordinary telephone. Whether mobile, landline or even VOIP, our services can talk to them all.

Consumers know how to use their phones, so there is no learning curve when building an interactive campaign around our core voice services. Adding voice to an online initiative adds a level of depth and personalization that precious few other mediums can. And voice is easy—asking a consumer to share their story via phone is so much easier than asking them to write it down or make a video. Less friction for the consumer equals better a response for you.

So what’s holding you back? Jaduka’s on-demand voice services are powerful, effective, inexpensive and very easy to integrate. Take the next step and contact us—I have a whiteboard full of campaign ideas ready to share with your team to build a powerful campaign around. Let’s get started today.

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