According to reputable sources, Facebook is soon to launch a new layout for its advertiser business profile pages. What does this mean for those supporting a business profile? It means get ready for some changes in the look, feel and functionality of your profile and how your message appears and reaches your fans.

Big changes announced are that the updated business profiles will now feature tabs, similar to current personal Facebook profiles and that messages will appear more often in fans newsfeeds. This last item is a positive development for any brand marketer. More impressions!

I wouldn’t jump to make a huge strategy change here, not just yet. Facebook has been known for announcing changes, then rescinding them. For now, keep an eye on your profile for any updates and have resources ready to make adjustment if the changes occur.

No related posts.