If you work with brands that maintain digital properties, you have opportunities to recommend and integrate leading-edge technology into your digital programs. And with some luck, you’ll have successfully amplified that brand with the buzz generated, helped that brand gain market share and maybe even won an award or two! In this economic period of slashed budgets and diminished expectations, now is the time to really dig to uncover and leverage new, cost-effective ways to differentiate your brand while still positively and proactively engaging your customers.

One area where brands and their agencies are still focused (or need to be if they are late to the party!) is the social media space. And for good reason–social media engages and empowers your brand champions and creates not only extremely valuable insights into what your most vocal fans and critics are passionate about, but also creates a wealth of user-generated content that can be leveraged by your brand for other uses.

One enabler of user-generated content I see that is notably missing online is the voice channel. Why have brands not added or even explored using voice? We see lots of text-based content–including comments, testimonials, product reviews, solicited ’share your story’ commentary–along with some video uploading enabled…but no voice. Why not? A telephone is the ONE piece of technology that 99.9% of the population knows how to use and has access to. Why not solicit voice commentary or testimonials via phone? Jaduka Diary allows you to do just that–easily enabling users, fans and followers to record and publish audio commentary through their ordinary telephones.

Jaduka’s call-recording technology lets you easily implement and manage user-generated voice comments. Your users can interact with your digital content and, to leave a comment, they simply enter their phone number into an online interface that then calls them at the number they specify (or alternately they can call into a designated number), allowing them to record their comment. It’s that fast and easy! Once recorded, this comment can be posted immediately for sharing online or can be sent to a moderator for approval prior to publishing on your live site, blog or profile page.

Jaduka’s system handles all the hard work–creating the call, handling the voice prompts for the user to record, review and save their comments, creating the audio file (MP3 or WAV) and either publishing the audio file directly to the site or sending to a moderator for approval. The only piece that needs to be created is how you want to design the call interface (i.e. the “look and feel”) that accepts the phone number into your site and integrates it with our API to enable the Diary functionality.

Pricing for the Jaduka Diary service is very competitive with any 3rd party offering and can easily fit into even the tightest of budgets. Take a look at this service and the other Jaduka core offerings–like Click-and-Connect, Notification and Conferencing–for your upcoming initiatives. We look forward to seeing what innovative uses your team comes up with!

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