An article this morning on mobile commerce - “Survey Says: Retailers Need to Go Mobile” - referenced a recent survey conducted by Foresee Results that reported nearly a third of online shoppers said they used their mobile phone as part of their regular shopping trip. Whether used for calling or texting a friend for advice prior to making a purchase, or for taking a picture of a product with their mobile phone and sending it to themselves to look at it later from home, the mobile phone has become an important tool that consumers use when making purchase decisions. The article went on to explain the need for brick-and-mortar retailers to consider developing and [...]