With the minutiae of data available to the online marketer and click thru rates well below one tenth of one percent (Current click thru rates range from .06% to .17% according to stats Doubleclick provided Comscore in a June 2009 study), it’s no wonder that online display ads have come under fire.
With the rise of paid search driven by the game changing success of Google AdWords, display ads have been a remnant item on the media buy for some time now. Is there a way to make display units relevant again, beyond simply being a branding tool for brands that can afford to buy massive amounts of inventory?
Adgregate has a novel idea for display ad [...]