With the minutiae of data available to the online marketer and click thru rates well below one tenth of one percent (Current click thru rates range from .06% to .17% according to stats Doubleclick provided Comscore in a June 2009 study), it’s no wonder that online display ads have come under fire.
With the rise of paid search driven by the game changing success of Google AdWords, display ads have been a remnant item on the media buy for some time now. Is there a way to make display units relevant again, beyond simply being a branding tool for brands that can afford to buy massive amounts of inventory?
Adgregate has a novel idea for display ad [...]

If you work with brands that maintain digital properties, you have opportunities to recommend and integrate leading-edge technology into your digital programs. And with some luck, you’ll have successfully amplified that brand with the buzz generated, helped that brand gain market share and maybe even won an award or two! In this economic period of slashed budgets and diminished expectations, now is the time to really dig to uncover and leverage new, cost-effective ways to differentiate your brand while still positively and proactively engaging your customers.
One area where brands and their agencies are still focused (or need to be if they are late to the party!) is the social media space. And for good reason–social [...]

ToysRUs bought the domain name Toys.com at auction for $5.1 million after a heated bidding war with domain holding company National A-1, owner of a portfolio of names that includes free.com and divorce.com.
Was this a good purchase for ToyRUs? It is if they want to own the online space for toys. Wonder what their estimate is to recoup the investment for this domain? Is the long term goal branding, increased market share via more traffic to the site, taking advantage of type-in traffic or to save money on paid search?
Clearly ToysRUs has been eyeing this asset for years and finally had the chance to buy it and did so when they had the chance, despite [...]

Before widespread adoption of the Internet, Facebook, Twitter or even email, using your telephone was the only form of social networking that involved dedicated technology of any sort. The only way to reach out beyond your immediate physical location to contact someone was to pick up your phone handset, spin that rotary dial and ring someone up.
Even today, the immediacy and intimacy of voice still far outshines email, instant messaging and text messaging for true interpersonal communication. Knowing this, why is voice hardly considered for digital applications and not integrated into all web sites and other digital media as a standard practice?
In my opinion, too many of the tools we have today (such as voicemail) [...]