Start Listening to Customers & Win
Dec 16th, 2009 | By Brock Marion | Category: Customer Experience, Featured ArticleAll retailers know the industry stat — only 4 percent of disgruntled customers speak up, meaning 96 percent of your unhappy customers simply walk out the door, never to return.
What if at least some of these unhappy customers had an outlet? What if you made it easy for them to vent and call out what went wrong with their experience, giving you an opportunity to save that individual customer?
Given the right methods, you can get a much greater percentage of these slighted customers to speak up. With the cost of customer acquisition at an all-time high, you must use every tactic available to you to keep customers from defecting.
If you have not considered implementing a [...]
