I just received a recorded message from the local Toyota dealership in Austin. The message indicated that my vehicle is due for service and then provided me with the dealership phone number so I could call and schedule an appointment.
The approach Toyota is taking in proactively reaching out to their customer is good, but it’s not good enough and, in this instance, it wasn’t frictionless enough to get me to stop what I was doing and make a service appointment.
What might Toyota have done better?
1. Indicate which car required service. I own two Toyota vehicles so how about listing the year, make, and model of the vehicle that requires service.
2. Provide more specific information. Indicate [...]