If you work with brands that maintain digital properties, you have opportunities to recommend and integrate leading-edge technology into your digital programs. And with some luck, you’ll have successfully amplified that brand with the buzz generated, helped that brand gain market share and maybe even won an award or two! In this economic period of slashed budgets and diminished expectations, now is the time to really dig to uncover and leverage new, cost-effective ways to differentiate your brand while still positively and proactively engaging your customers.
One area where brands and their agencies are still focused (or need to be if they are late to the party!) is the social media space. And for good reason–social [...]